Articles
What the numbers say about app growth.
- Marketing channels of apps with 100k+ MRR2,560 apps analyzed
- Where app installs went in spring 20267,271 apps tracked, January to May
- The apps you can't leave are the ones you rate worst8,956 apps analyzed
- $100k a month on under 10,000 installs103 apps found among 2,560 analyzed
- What 9,549 app videos with millions of views share5,722 creators, 1,884 apps
- How many ads should an app run?1,505 apps at $100k+ a month analyzed
- How to Track Competitor App Ads on Meta and TikTokTrack competitor app creatives with three dated examples. Verify app identity, compare messages and turn observations into a testable brief.9 min read
- How to Find and Brief UGC Creators for Your AppChoose app UGC creators by the product task they can explain. Three dated fitness-app examples turn creator research into a concrete production brief.7 min read
- How to Research a Competitor's App Marketing StrategyA repeatable seven-phase method for reverse-engineering a competitor app's positioning, creative, channel mix, creator footprint and monetisation.10 min read
- Finding the TikTok Creators Behind an App's GrowthHow to find TikTok creators posting about an app, verify their videos, and distinguish public signals from evidence of installs.6 min read