Business in May 2026
This is Apptonic's monthly read on Business: the apps with the most installs in May 2026, the posts that carried them, and the ads that ran alongside. Every figure comes from our own dataset.
- 56M
- Total installs
- $89M
- Total revenue
- 3M
- Total views
Apps with the most installs
Ranked by estimated installs for the month, summed across App Store and Google Play. Estimates are third-party and rounded at source.
| App | Downloads | Revenue | Rating | Reviews | Organic | Ads |
|---|---|---|---|---|---|---|
 Microsoft Teams | 10M | $70K | 4.7 | 12M | 235 | 0 |
 Microsoft Authenticator | 7M | <$10K | 4.7 | 3M | 43 | 12 |
 Indeed Job Search | 6M | $40K | 4.7 | 18M | 225 | 221 |
 My Viettel: Tích điểm, Đổi quà | 4M | <$10K | 2.7 | 296K | 10 | 72 |
 Zoom Workplace | 3M | $4M | 4.3 | 8M | 221 | 0 |
Content that went viral
TikTok and Instagram posts ranked by views measured against the account's own reach.
They off the ship and I’m on ZipRecruiter.com #hantavirus #pandemic #nursetok #fyp #nursing Disclai…
I made a very hungry caterpillar that eats fruit, grows longer, and causes chaos by pushing text aro…
Xero has made Making Tax Digital (MTD) as straightforward as ever... Just link your bank feed to the…
a short film starring @cirie_fields and @pshallow ⏳ #lyftpartner
Ads with recorded running duration
Running duration is shown for each Meta ad. It does not establish spend, conversions or profitability.
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