Lifestyle in May 2026

This is Apptonic's monthly read on Lifestyle: the apps with the most installs in May 2026, the posts that carried them, and the ads that ran alongside. Every figure comes from our own dataset.

74M
Total installs: $164M
Total revenue: 1M
Total views

Apps with the most installs

Ranked by estimated installs for the month, summed across App Store and Google Play. Estimates are third-party and rounded at source.

App	Downloads	Revenue	Rating	Reviews	Organic	Ads
Pinterest	21M	$40K	4.4	17M	1.1K	116
Tinder Dating App: Chat & Date	5M	$90M	3.9	11M	291	238
Life360: Family Safety & GPS	5M	$25M	4.7	5M	356	237
Wemu: WeMuslim, Athan&Qibla	4M	$7K	3.9	748K	0	96
Sanatan App	4M	<$10K	4.5	170K	31	234

See 15 more

Content that went viral

TikTok and Instagram posts ranked by views measured against the account's own reach.

631M

M@mic.check222

I mean she’s not wrong but damn @Partiful #babyshower #invite #auntie #babyparty #girlmoms

598M

C@cynthia.ae3

Ratings + Ascend with @PSL App #markzuckerberg #robot #ascension #glowup #facecard

59388K

T@thebravebun

They’re like little kids at the school water fountain I cantttt they are so cute 🥹😭❤️ #bunnies #bunm…

48834K

A@aria.dating

Aria — a dating app for Black, marriage-minded singles.

See 96 more

Ads with recorded running duration

Running duration is shown for each Meta ad. It does not establish spend, conversions or profitability.

125 days

MTN App ZA

The MTN App has the perfect deal for you 😎. For only R39, get 7 Days of 2GB + 2GB + 30 mins. More value. It’s the right move to get more data and minutes in your pocket. T&C apply. #TodayWeMakeMoves