Photo & Video in May 2026

This is Apptonic's monthly read on Photo & Video: the apps with the most installs in May 2026, the posts that carried them, and the ads that ran alongside. Every figure comes from our own dataset.

214M
Total installs: $392M
Total revenue: 5M
Total views

Apps with the most installs

Ranked by estimated installs for the month, summed across App Store and Google Play. Estimates are third-party and rounded at source.

App	Downloads	Revenue	Rating	Reviews	Organic	Ads
Instagram	37M	$10M	4.1	199M	1.2K	278
CapCut - Video Editor	35M	$63M	3.6	14M	2.8K	232
Snapchat	28M	$83M	4.3	46M	459	40
Edits: Video Editor	12M	<$10K	4.7	2M	220	0
YouTube	10M	$205M	4.0	220M	617	132

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Content that went viral

TikTok and Instagram posts ranked by views measured against the account's own reach.

62574K

B@boogiebooai

Funny AI videos are proof that the internet is rewarding CREATIVITY differently now 👀 You no longer …

5537K

K@kenttt415

how to best summer: get the retro app #memories #friendship #retroapp #retro

53401K

G@goneaep0

DOWNLOAD @veloxvideoenhancer for 4k quality like me #aftereffect #edit #fyp #tiktokviral #fyppp #ed…

5130K

I@ifflandkley

#capcut #capcutpioneer In-depth comprehensive walkthrough for crafting crisp, seamless AI face swa…

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Ads with recorded running duration

Running duration is shown for each Meta ad. It does not establish spend, conversions or profitability.

129 days

Cantina

Instant Video Creation: pick a bot, type a prompt, and boom—shareable, scroll-stopping videos in mere seconds. It’s your imagination—supercharged with AI video magic.