Photo & Video in July 2026

This is Apptonic's monthly read on Photo & Video: the apps with the most installs in July 2026, the posts that carried them, and the ads that ran alongside. Every figure comes from our own dataset.

53M
Total installs: $212M
Total revenue: 3M
Total views

Apps with the most installs

Ranked by estimated installs for the month, summed across App Store and Google Play. Estimates are third-party and rounded at source.

App	Downloads	Revenue	Rating	Reviews	Organic	Ads
CapCut - Video Editor	11M	$56M	3.7	14M	2.8K	232
TikTok	9M	$26M	4.4	24M	453	12
Instagram	7M	$900K	4.1	198M	1.2K	278
Snapchat	5M	$77M	4.3	46M	440	40
Canva: AI Photo & Video Editor	5M	$33M	4.8	30M	3K	402

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Content that went viral

TikTok and Instagram posts ranked by views measured against the account's own reach.

5811M

L@love.mersecco

Am I the only that will dress up for the games? Channel my inner lady Gaga maybe?! Inspired by @endr…

575M

_@_bkeii

Caption _ My fav app! 🩷📷#kapicam # XT30 free filter @kapi cam

772M

L@lylejaiwms.2

haha bro #madewithcantina #brainrot #talkingpigeon #ai #fyp

564M

B@byjulialauren

How to get those aesthetic golden hour shots without having to wait for the perfect time of day… It’…

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Ads with recorded running duration

Running duration is shown for each Meta ad. It does not establish spend, conversions or profitability.

63 days

Cantina

Instant Video Creation: pick a bot, type a prompt, and boom—shareable, scroll-stopping videos in mere seconds. It’s your imagination—supercharged with AI video magic.