Social Networking in May 2026
This is Apptonic's monthly read on Social Networking: the apps with the most installs in May 2026, the posts that carried them, and the ads that ran alongside. Every figure comes from our own dataset.
- 222M
- Total installs
- $339M
- Total revenue
- 4M
- Total views
Apps with the most installs
Ranked by estimated installs for the month, summed across App Store and Google Play. Estimates are third-party and rounded at source.
| App | Downloads | Revenue | Rating | Reviews | Organic | Ads |
|---|---|---|---|---|---|---|
 WhatsApp Messenger | 45M | <$10K | 4.6 | 261M | 733 | 240 |
 Facebook | 31M | $11M | 4.6 | 214M | 2.3K | 418 |
 TikTok - Videos, Shop & LIVE | 27M | $238M | 4.1 | 88M | 1.7K | 417 |
 Telegram | 24M | $30M | 3.8 | 17M | 217 | 0 |
 Threads | 20M | <$10K | 4.3 | 5M | 251 | 0 |
Content that went viral
TikTok and Instagram posts ranked by views measured against the account's own reach.
hehe #fyp #widgetable #viral #xzybca @widgetable
literally obsessed with this app right now 😭 people in my close friends list are sick and tired of m…
#OMAR: idk i luv this sm #omarrudberg #omarrudbergedit #viral #fyp @OMAR
Im not sure i just found this on x apparently you can pre-register on taptap🤷♀️ #otomegame #fyp #ga…
Ads with recorded running duration
Running duration is shown for each Meta ad. It does not establish spend, conversions or profitability.
BIBOfind her, feel 🔥
play.google.com
men's happiness😉
PingTopAnd that's the magic of pingtop #ViralCreator #ContentCreatorsIndia #3DArt #VisualStorytelling #WhiteBackgroundArt #statuedesign #ReelsGrowth #Christmas #PingTop #StreamGrowEarn
play.google.com
LOVOOSwipe. Match. Love.
play.google.com
Tu historia de amor te espera.
SalamsTon application de mariage musulman.
4salams.app
Trouve ton âme sœur
