Travel in May 2026
This is Apptonic's monthly read on Travel: the apps with the most installs in May 2026, the posts that carried them, and the ads that ran alongside. Every figure comes from our own dataset.
- 70M
- Total installs
- $3M
- Total revenue
- 3M
- Total views
Apps with the most installs
Ranked by estimated installs for the month, summed across App Store and Google Play. Estimates are third-party and rounded at source.
| App | Downloads | Revenue | Rating | Reviews | Organic | Ads |
|---|---|---|---|---|---|---|
 Google Maps | 9M | $6K | 3.6 | 27M | 716 | 36 |
 Airbnb | 7M | <$10K | 4.6 | 3M | 512 | 241 |
 Booking.com: Hotels & Travel | 6M | <$10K | 4.8 | 8M | 196 | 210 |
 Where is my Train | 6M | <$10K | 4.5 | 5M | 0 | 0 |
 Grab - Taxi & Food Delivery | 4M | <$10K | 4.8 | 17M | 116 | 359 |
Content that went viral
TikTok and Instagram posts ranked by views measured against the account's own reach.
Here’s the travel hack that’s saved me hundreds on hotels in Japan. Everyone always ends up overpayi…
TSA Pre Check $20 discount!! #tsaprecheck #clear #travelhack #discount
-VILLAINIZED for pointing out flaws in @KLM royal dutch airlines own system. -TARGETED for asking qu…
@PayByPhone make it make sense please #Parking #Miami
Ads with recorded running duration
Running duration is shown for each Meta ad. It does not establish spend, conversions or profitability.
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